Summary: Digital strategy consultancy serving clients using innovative, integrated, and experiential tactics.
Services:
-Lead the development of marketing specifications
-Manage marketing activities within the context of the overall corporate plan to meet company objectives
-Manage lifecycles and product positioning in the market place in coordination with products team
-Analyze competitors’ strategy, including a deep understanding of competitors’ product portfolio
-Identify opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
-Direct and oversee creation of technical content to help customers understand client services and products vs. the competition
-Define complete content plans including use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, field communications and sales enablement readiness in partnership with in-house product-marketing managers
-Partner with members of client teams within the marketing org, including advertising, digital, communication, integrated marketing and product marketing teams to put complete marketing plans into action
-Grow and optimize online campaigns portfolio through testing, landing page optimization, bidding strategies, strong messaging and Agency management
-Create easy to implement blueprints directing campaign planning, budget management, ad copy and landing page creation, testing roadmap, website tracking
-Oversee tacking of campaign results, reporting, analyzing all display and PPC initiatives and campaigns, reporting and providing recommendations to key stakeholders
-Drive and advise on continued innovation and best practices, educating key stakeholders and executives on future state opportunities
-Integrate sales and marketing teams using Account-Based Marketing strategies and enterprise-identification software