Episteme X

Episteme X
Business Genre
Short Business Description
Episteme X develops strategies and tactics that drive revenue through digital program development and analysis.
Long Business Description

Summary: Digital strategy consultancy serving clients using innovative, integrated, and experiential tactics.

-Lead the development of marketing specifications

-Manage marketing activities within the context of the overall corporate plan to meet company objectives

-Manage lifecycles and product positioning in the market place in coordination with products team

-Analyze competitors’ strategy, including a deep understanding of competitors’ product portfolio

-Identify opportunities to out-position competitors based on areas of product differentiation, both in the short and long term

-Direct and oversee creation of technical content to help customers understand client services and products vs. the competition

-Define complete content plans including use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, field communications and sales enablement readiness in partnership with in-house product-marketing managers

-Partner with members of client teams within the marketing org, including advertising, digital, communication, integrated marketing and product marketing teams to put complete marketing plans into action

-Grow and optimize online campaigns portfolio through testing, landing page optimization, bidding strategies, strong messaging and Agency management

-Create easy to implement blueprints directing campaign planning, budget management, ad copy and landing page creation, testing roadmap, website tracking

-Oversee tacking of campaign results, reporting, analyzing all display and PPC initiatives and campaigns, reporting and providing recommendations to key stakeholders

-Drive and advise on continued innovation and best practices, educating key stakeholders and executives on future state opportunities

-Integrate sales and marketing teams using Account-Based Marketing strategies and enterprise-identification software

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